Tesla Model S Sedan

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As the quasi-mainstream electric car crushes the crushing machine, Elon Musk‘s PR rolls over the National Highway Traffic Safety Administration

In the long history of automotive safety press releases, no carmaker has ever issued a statement quite like the one put out by Tesla Motors (TSLA) on Monday night.

The statement begins by looking at a battery of tests conducted by the National Highway Traffic Safety Administration (NHTSA) on Tesla’s Model S Sedan all-electric luxury. The reader is quickly told that the Model S got a 5-star rating overall and a 5-star rating in all the subcategories. “Of all vehicles tested, including every major make and model approved for sale in the United States, the Model S set a new record for the lowest likelihood of injury to occupants,” Tesla said.

Ah, but being possibly the safest commercial car ever built is not good enough for Tesla and its chief executive officer, Elon Musk, who actually penned the press release. No, Tesla must inflict pain on the entire testing process and its pedestrian equipment.
See on www.businessweek.com

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